Mission Statement Example

Universal Health Services, Inc’s mission is to provide superior quality healthcare services that:(2,7)  Patients recommend to family and friends, Physicians prefer for their patients, Purchasers select for their clients,(1) Employees are proud of, (9) and Investors seek for long-term returns. (5)

(Author comment: Statement lack four components: Markets, Technology, Philosophy, Concern for public image.)

1. Customers—Who are the firm’s customers?

2. Products or services—What are the firm’s major products or services?

3. Markets—Geographically, where does the firm compete?

4. Technology—Is the firm technologically current?

5. Concern for survival, growth, and profitability—Is the firm committed to growth

and financial soundness?

6. Philosophy—What are the basic beliefs, values, aspirations, and ethical priorities of

the firm?

7. Self-concept—What is the firm’s distinctive competence or major competitive

advantage?

8. Concern for public image—Is the firm responsive to social, community, and

environmental concerns?

9. Concern for employees—Are employees a valuable asset of the firm?